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The Coming Of Age Of Indian Independent Music

Jay Kumar — Wed, 10 Nov 2010 13:53:19 +0000

Indian cinema has come a long way since the first silent film was made in 1913. The first Indian talkie Alam Ara was the film that was released in 1931. Since then, the colors and the music was an integral part of Indian movies in that in the present situation it is difficult to imagine a Bollywood film without singing and dancing.

The song and dance style of Indian film making derives from Ancient Sanskrit drama which emphasized on spectacle. Such dramas combined music dance and gestures to create a vibrant artistic unit. Bollywood also derived influences from the traditional folk theatre of India as well as Parsi theatre which blended realism and fantasy, music and dance.

Bollywood films and music have over the years derived a lot of influences from its Western counterpart – Hollywood. A number of films have been inspired by Hollywood and the music has been majorly influenced by western music.

Music Industry in India is dominated by Bollywood music from the first song that was played in the film. Long before Western music has found its way to Indian ears, the music of the film was the only mainstream music, the Indians were familiar with the non-classical music.

However with the British pop invasion came a massive change in the music preferences of Indians. A number of Beat groups sprung up all over the country which played pop music for the masses. Eventually with changing tastes and more western influences, the trends moved towards rock, metal, jazz and blues.

Initially because of the predominance of Bollywood music, such alternate genres were only promoted through college festivals and small gatherings. However as interest started to grow in this alternate culture more and more festivals sprang up to promote this music.

Pop music was very popular in the 90′s with a number of Indian artists album after album. However, the sex could not survive on their own and eventually disappeared with most artists who seek refuge in the Bollywood music scene wide.

Independent music in India is definitely coming of age in the current music scenario. These days more bands and artists are realizing the worth of composing original music as opposed to the age old practice of covering songs of other artists.

However it is not easy for these independent artists. Most record labels are only interested in genres that appeal to the larger audience which is Bollywood music. So these artists were forced to only rely on live shows to take their music to an audience.

In recent years there has been a lot of independent labels and platforms for digital distribution that have been launched to promote independent music. These sites and labels give musicians take their music on physical media to reach an audience for their music.

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Anjaana Anjaani Extends Its Reach

Jay Kumar — Thu, 07 Oct 2010 08:52:19 +0000

A film about two strangers on an odyssey of discovery, a path that is mounted with exquisite pain and joy of infatuation, they simply do not realize. A series of hilarious misadventures tracing their bee coast road trip as they go about fulfilling their last wishes.

That is what Anjaana Anjaani talks about, starring Ranbir Kapoor and Priyanka Chopra. The movie set to release on 1st October is all guns blazing trying to promote the film which has been the latest trend in the Bollywood industry. With visiting malls to coming on various reality shows, well Ranbir and Priyanka as a team is doing all sorts of things to promote the movie. Recently they were in a few fashion stores. But the big thing was when they actually were on a 3D social networking site which was something really out of the box.

They are in all these places and brands that you can imagine, even for the promotion of their films with an insurance company. Several brands have tied up with the film Anjaana Anjaani to promote co-branded. While brands hoping to get mileage through the association, the manufacturer will save a considerable sum of money that would otherwise be devoted to the promotion of film. The rumor that they have spent about Rs 4 crore in promoting their brands by associating with the film. None of these brands have been integrated into the history of cinema and does not appear as markers in the film.

“The film is about youngsters and the promotional activities and the brands wanted to tap the young audiences who would come out to watch the film,” said Pritie Jadhav, vice-president, branding and entertainment.

Brand experts say though film-branding is not the main medium for marketing brands (just two-three per cent of the ad budget of most big brands), it is cost-effective and a bonus. For producers, it is a win-win, as it helps to reduce publicity budgets a minimum of 15 per cent. However, brand owners are also waking up to the risks of in-film branding and opting for outside associations.

It also makes sense money-wise, according to him. “If we had to do an in-film branding exercise, it would have cost us double of what we paid. In India, the quality of in-film placement is also not that great. It is safe to do co-branded promotion, as we get the stars we want for our ads at lower cost and the risk of visibility is also mitigated, since it does not depend on the success or failure of the film,” said one of the spokes person of the Anjaana Anjaani brand.

The 3D social networking site with which Anjaana Anjaani has collaborated with has reached out to the younger generation in the virtual world, where people get to meet strangers (like the theme of Anjaana Anjaani) and then party in 3D characters in the virtual world. Well that is something which you call Thinking out of the box.

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The New Era Of 3D

Jay Kumar — Tue, 21 Sep 2010 08:15:00 +0000

In today’s world we want all our five senses to be active can’t let even one of them be inactive. Even getting one self entertained by watching an epic movie or playing a world class game. And today’s world never disappoints you. We have seen the most beautiful and scenic world of Avatar created by James Cameron. The 3D world of Avatar just revolutionized the art of making movies and audiences viewing it. You have to live up to that benchmark to get the eyeballs and the money rolling.

3D has had its history from movies like Chotta Chetan to every movie now in 3D. Now it’s just not about going to your favorite movie theatre and watching a world-class 3D movie but now everybody wants the same experience in their living room and LED TV’s has got it to that level.

Gaming which is never behind in the 3D level has always surprised everyone with something new. Be it from some life like graphics given by the PS3 and X-Box to some life-like game plays brought by the Nintendo Wii, we have it all. Discovering new heights of gaming with the Wii which offers you to actually play the game where your actions and gestures define the game. You can actually play Tennis, be the Roger Federer and play like the Fed-Ex. All you have to do is get on board and follow the world of the new-age technology.

We have made great progress in 3D game began, far from Wolfenstein, Doom and Blood should be our favorite 3D games in recent years. These are now just history. Was changed, or should I say "evolved" with games like God of War and Halo. They only determine that there is more to offer than just playing in their console. This experience and have experience in this game.

That’s not all gaming, its heading to its next level online gaming. Online ‘game’ socializing is the next big thing. Gojiyo is the blend of both socializing and playing online games. This 3D world experience of you actually being the one present in it is something which people desire and expect from these online 3D game creators. Create your Avatar make him as stylish as you and explore the universe of Gojiyo.

With a variety of things to offer, and new offerings beyond the experience of 3D world created by social networking sites like Gojiyo now prepare for an experiment where no man has gone before. These sites now come with a warranty that leave you satisfied and want to come back for more.

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Importance Of Friendship

Jay Kumar — Fri, 10 Sep 2010 08:30:55 +0000

From the very first time a child opens his eyes to face the wide world ahead him, he looks out for companionship. That little child’s family always stand first to help him in every task and in every stage of his life. Since the time he takes his first step to the time he sets out to face the world independently. During the course of one’s life a person goes through a lot of ups and downs, and along the process he keeps learning and growing.

When a little child goes in the outer world to face the real life he meets a lot of challenges. To overcome such challenges he meets new people who become his friends, and we all know how important friendship is to all of us.

During the long hours of lectures and various extracurricular activities of school a man builds this unending relationship with his friends which not just fills the space in his life but also gives motivation for future endeavors. Every one of us knows how special those school days were. So if you were a shy child in school or you were the popular one in college, memories keep building up and always remain afresh.

The knowledge and the values given to us in those early days are strongly rooted deep down in our hearts. This is the reason that letting go of those memories is hard. It becomes harder when school days are over and everyone has to move on ahead in life.

Everyone is not lucky enough to be able to spend most of his time with his friends, and not lucky enough to move to places together. This way man tends to make new friends for the same comfort and affection. Every stage of a man’s life encounters various kinds of people and he keeps making new friends and allies. But in the long run one realizes that catching up with old friends become necessary to relive the long gone amazing childhood days.

Sometimes even the school/college reunions don’t seem to reach and bring everyone together. In such cases one looks out for different ways to stay connected. Keeping this in mind social networking site was introduced. Social networking sites have become widely accepted and these also help people connect with all the lost friends and make new friends. With the popularity of social networking sites a lot of companies have started coming with better sites like Godrej introduced Gojiyo recently. Gojiyo is 3-D built social site which serves all the purposes of a general social site but with an extra addition of 3-D images and 3-D games.

One understands how important it is for everyone to stay in touch. Social networking sites have been very helpful in providing these facilities to people who run out of touch with their friends.

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Trends Always Change But Relationships Don’t

Jay Kumar — Sat, 14 Aug 2010 08:23:45 +0000

Earlier weddings were always a hyped affair for people, all over the world. It used to be a matter of happiness and joy for all family members. But for the couple, the Fear of getting married to a complete stranger and who you are yet to fall in love with, is what troubles them, leading to anxiety and nervousness.

No doubt arranged marriages have most of the times been successful, even though it is a bit tough for ‘would be’ brides and grooms to accept a person who is a complete stranger as his/her life partner.

Now things have changed drastically. For youngsters, marriage is not as important as it used to be, they believe in living life according to their own way. They don’t seek a life partner so early, rather they believe in the theory of dating. They believe that life is to be lived to the fullest extent, getting married and bearing responsibility so early is not good. So, they look for dates on various dating and social networking websites. These dating websites understand the varying need of today’s youth and offer them desired services.

After a certain age, when life comes to a standstill, people start thinking of marriage. This is the stage when every human being wants stability for himself/herself. Due to other priorities in life, they are not able to search for a bride or groom in society. Arranged marriage never occurs to them, so they take a decision to seek help from online matrimonial websites or various matrimonial agencies.

Online matrimonial websites provide comprehensive details of matching people, such that people can glance at the positive attributes of potential partners; they can even see photographs listed in their profile and then take a decision. These websites provide you access to the contact details of people whom you are interested in. The contacts are secure, and no one can access this information without approval from either you or matrimonial service provider.

Online matrimonial websites can be compared to the ‘matchmakers’ next door. The trend is the same, it has just become a little better and advanced. After all trends change, relations don’t!!

“You know what!! I met a girl online. She is very cute, adorable, sweet and loving. We have just met twice in real life, but I guess she is perfect for me. We are getting married very soon”. How many times have you heard your friends or colleagues saying something like this?

Meet your future spouse in a virtual world, go on a date and get to know them before meeting in the real world! In GoJiyo it is as interesting as it sounds. All you need to do is register, play the game and start grooving with your prospective groom. Whether Igniz or Mauryavaas, whether dating or dancing, everything under one roof at GoJiyo.

Start a new fashion trend at GoJiyo and be the unusual trend setter in this virtual world of GoJiyo where there are no restrictions.

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GoJiyo – A New Leisure Time!!

Jay Kumar — Sat, 10 Jul 2010 08:08:43 +0000

Hobbies are the most fruitful pastime harboring personal interest and enjoyment. Every person has a passion for something that he engages in his/her leisure time. Hobbies and relaxation serve the same function as a vacation; they are ways to refuel your body and mind. A hobby is an adjunct of, not a substitute for, a career.

Hobbies are practiced for interest and enjoyment, rather than financial reward. Examples include collecting, creative and artistic pursuits, making, tinkering, sports and adult education. Engaging in a hobby can lead to acquiring substantial skill, knowledge, and experience. However, personal fulfillment is the aim. These days the most growing field of interest is virtual gaming, online dating & friendship.

The computer accesses a computer-simulated world and presents perceptual stimuli to the user, who in turn can manipulate elements of the modeled world and thus experiences telepresence to a certain degree. Virtual world is a genre of online community that often takes the form of a computer-based simulated environment, through which users can interact with one another and use and create objects. Such modeled worlds may appear similar to the real world or instead depict fantasy worlds. The model world may simulate rules based on the real world or some hybrid fantasy world. Example rules are gravity, topography, locomotion, real-time actions, and communication.

Communication between users ranges from text, graphical icons, visual gesture, sound, and rarely, forms using touch, voice command and balance senses. Virtual worlds are not limited to games but, depending on the degree of immediacy presented, can include computer conferencing and text based chatrooms. Sometimes, emoticons or ‘smilies’ are available, to show feeling or facial expression.

Virtual worlds are intended for its users to inhabit and interact, and the term today has become largely synonymous with interactive 3D virtual environments, where the users take the form of avatars visible to others graphically. These avatars are usually depicted as textual, two-dimensional, or three-dimensional graphical representations, although other forms are possible. Some, but not all, virtual worlds allow for multiple users.

GoJiyo works on almost all types of computers and internet connections, is light and easy to access and does not involve any heavy download of players or software. GoJiyo is a world where the look is unique and individual, visit never before seen places, make great friends & forge new relationships, experience new activities and quests by oneself or with friends and earn points for rewards, both in-world and in the real world.

A very small application needs to be downloaded that can be done in a minute and that’s it. Efforts have been made to ensure that GoJiyo provides a smooth, stimulating and enjoyable experience.

Wanna fly around without any inhibitions? Then GoJiyo lets you fly like an bird and roam free. If you would like to know more, check out GoJiyo the hottest, most talked about place this season.

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